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How to Price Custom Shirts - We Print U Press DTF Transfers

How to Price Custom Shirts

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T-Shirt Price Calculator

Pricing Custom Shirts: T-Shirts - How Much to Charge

Pricing printed t-shirts is not an easy thing to do for your t-shirt business, but we created an easy to use t-shirt price calculator to help you determine professional pricing strategies to help you determine how much to mark up a shirt.

One of the top questions we see is how much should you charge for your custom tees or how much do custom t-shirts sell for. This easy to use custom shirt calculator will help to ensure you account for your fees and set profitable

T-shirt Calculator

How to price your t-shirts depends on many factors – where you are selling, your costs, how much you want to make, and what you are selling, to name a few.

Providing a price quote to potential customers can help them understand the cost breakdown and make informed decisions.

We want to help you find the perfect t-shirt markup that’s right for your t-shirt business.

The selling price for t-shirts is important because if you price too high, you risk not selling enough shirts. It’s hard to let a customer walk away saying your price is too high.

But if you price too low, you won’t be making enough profit. You’ll be working hard but spinning your wheels.

Let’s find that sweet spot that keeps your customer ordering and you in business.

So let’s break down some of the components that will affect your t-shirt selling prices.

Understanding Custom T-Shirt Pricing

Custom t-shirt pricing can be complex, with various factors affecting the final cost. Understanding these factors can help you make informed decisions when ordering custom t-shirts. Whether you’re looking to create custom t-shirts for a special event, a business, or a sports team, knowing what influences the price can save you money and ensure you get the best value for your investment.

Factors Affecting Custom T-Shirt Cost

The cost of custom t-shirts depends on several factors, including:

  • Quantity: The number of t-shirts you order significantly affects the price per unit. Larger orders typically result in lower costs per shirt due to bulk discounts. For instance, ordering 100 shirts will generally be more cost-effective per unit than ordering just 10.

  • Type of Shirt: Different types of shirts, such as cotton, polyester, or blends, vary in price. Premium materials like organic cotton or athletic heather blends may cost more but offer superior comfort and durability.

  • Printing Method: If you are just getting started, we recommend using DTF prints or transfers. These heat transfers are are fast and easy to use and easy to calculate pricing. You don't have to worry about screen charges, film charges or run charges. This digital print process makes t shirt printing fast and easy! Artwork can be full color, vibrant designs with small details.

  • Print Locations: Printing on multiple locations, such as the front and back of the shirt, increases the cost. Each additional print location requires more transfers and time, so consider limiting the number of print areas to stay within budget and keep shirts affordable.

  • Turnaround Time: Rush orders or expedited shipping can add to the overall cost. Planning your production time in advance can help you avoid save money and keep your project within budget. If your customer didn't allow proper time for their project, be sure to factor in rush fees and expedited shipping charges.

By understanding these factors, you can better plan your custom t-shirt orders and make cost-effective decisions that meet your needs and budget.

Your T-Shirt Brand Quality

Another consideration of your custom t-shirt pricing is the quality of the shirts you are selling, and the quality you are portraying to your customers.

If you are using the cheapest t-shirt you can get, you don't want to charge a premium price for the finished shirt.

On the other hand, if your brand uses premium apparel and that's what your customer is expecting, then don't under charge for it either. If you are selling a premium product, you need to charge premium pricing.

So take your brand's perception into your pricing strategy. At the end of the day, your price will communicate what your product is worth and what your customers perceive them to be worth.

T-Shirt Pricing Strategies

Use our quote calculator below to capture your costs and set a mark up percentage that allows you to make a profit. Don't forget to account for your time! The goal should be to make more than you would get making minimum wage else where! If you choose to give a discount, be sure to ask for a Google review in exchange! This will help you build your reputation locally and online.

Increase Your Profit Margins

An easy way to increase your profit margin is to reduce your costs.

One of the advantages of printing t-shirts with a heat press and DTF transfers is the gang sheet. Gang sheets will give you the lowest price per square inch and you can customize transfers to your clients needs to create their custom apparel.

You can fit multiple images onto your transfer sheet for the same pricing. Therefore, you are reducing your printing cost because your individual image price will be less.

Your gang sheet is yours to fill, we print whatever you can fit. Just be sure to leave enough room to cut your DTF prints apart.

Try our calculator below to determine your pricing today!

How Do I use the T-Shirt Pricing Calculator

Here's a simple guide on how to use the T-Shirt Price Calculator:

1. Enter Your Base Costs
* Input the base cost of your blank t-shirt (default is $4.50)

2. Add DTF Transfer Costs
* Enter front design cost (default is $6.25)
* Add back design DTF Print cost if needed
* Include sleeve designs DTF Prints if applicable
* Add inside tag DTF Prints cost if using custom tags

3. Set Shirt Order Quantity
* Enter the number of shirts you plan to produce

4. We offer several Production Time (Turnaround Time) options, choose the one that works best and fits your project budget.

5. Select the Shipping Method that works best for you.  We ship from Spring Hill, Florida.

6. Configure desired markup percentage (default is 50%)
* Choose whether to include shipping fees in markup calculation
* Choose whether to include production time fees in markup calculation

7. Review Results
* Check the Cost Breakdown section to see individual costs
* View the Pricing and Profit Projection section to see:
- Retail price per unit
- Total revenue
- Profit per unit
- Total profit

The calculator will automatically update all calculations as you make changes to any input field.

Click here to determine your shirt price now.

T-shirt Calculator

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